Customizations vs. Variations
by DANA MIDKIFF.COM
You're ready to learn. But which one do you need to learn?!? Lets start by understanding the difference because many times, these terms get used interchangeably.
HINT : they couldn't be more different! Lets take a sneak peek into the first module of both trainings to help you understand.
VARIATIONS
Variations in Amazon pertain to the different versions or options available for a particular product, which are grouped together under a single listing. These variations can be categorized into parent, child, and family options.
A parent option represents the main product, while child options represent the specific versions or variations of that product. For example, a parent option could be a laptop, while child options would include different models, such as 13-inch, 15-inch, or 17-inch screens. You can't just buy the "laptop" listing, you have to buy one of the specific sizes. These variations allow customers to select their preferred attributes, such as size, color, or style, from a list of predetermined options (predetermined by Amazon).
This is what it looks like when multiple listings are combined together into a family using variations (this example is for SIZE)
This is what it looks like when multiple listings are combined together into a family using variations (this example is for COLOR)
CUSTOMIZATIONS
On the other hand, customizations in Amazon Handmade refer to the ability to personalize or modify a product according to individual preferences or requirements. Customers can request specific alterations directly from the seller, such as adding initials to a piece of jewelry or choosing a specific color scheme for a painting. This allows for a more unique and tailored product that meets the customer's specific needs.
However, it's important to note that for items fulfilled by Amazon (FBA), customizations are not applicable and cannot be on that FBA listing. FBA items are typically stored and shipped by Amazon, making it difficult to accommodate individual customizations. If your product falls within the variations subset and you wish to send in each individual option to Amazon's fulfillment centers, then customizations may not be a suitable option for you.
Deciding whether to use variations or customizations depends on the nature of your product and the level of personalization you want to offer. Variations are ideal when you have a range of options within a specific product category, allowing customers to choose their preferred attributes from the available choices. This is useful when customers value selection and have clear preferences, such as choosing a specific size or color.
On the other hand, customizations are beneficial when customers seek a more personalized product that is tailored to their unique tastes or needs. This is particularly relevant for sellers on Amazon Handmade who offer handcrafted and artisanal goods. Customizations allow customers to request specific modifications or additions to the product, enabling them to create a one-of-a-kind item that reflects their individual style.
This is what shows on a handmade listing when Customizations are applied.
And this is what it looks like when you click that orange/yellow button (this is one example, obviously!)
I've taught both for years
And I've learned that some people know they're only going to do customizations. Some sellers know what they sell is more suited to variations. Maybe you think that both could raise the level of your shop to new heights (I use both!).
The teachings for each could not be more different. So I've designed the freedom for you to learn what works best for YOUR business.
Need one or the other? I got you.
Need both? How about a deal on the whole training?
Choose which training you need...
And watch your Amazon customers order from you quickly and easily because they can see exactly what you offer and exactly how to order what they want. You can do this!
